National Clamps…we care

National Clamps...we care

It seems every business needs a strapline. Many of these strap lines seem to sit quite naturally with the brand, but some don’t.

I spotted this one on the back of a van today, “National Clamps…we care.” All I could do was laugh. The thought of wheel clampers caring does seem a bit incongruous.

They have brand synergy! And on their website, they follow the “we care” message on. This is alongside the statement, “Failure to pay after the 28 days will result in a County Court Summons and a subsequent appearance. You the driver may not be the registered keeper that doesn’t matter as the owner’s vehicle committed the trespass and damages are pursued from them.”

National Clamps have hit the news before and details are on the BBC website.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *