National Clamps…we care

National Clamps out caring
National Clamps out caring

It seems every business needs a strap line. Many of these strap lines seem to sit quite naturally with the brand but some really don’t.

I spotted this one on the back of a van today, “National Clamps…we care.” All I could do was laugh. The thought of wheel clampers caring does seem a bit incongruous.

They have brand synergy! And on their website they follow the “we care” message on. This is alongside the statement, “Failure to pay after the 28 days will result in a County Court Summons and a subsequent appearance. You the driver may not be the registered keeper that doesn’t matter as the owner’s vehicle committed the trespass and damages are pursued from them.” (Incidentally I’m not sure that statement makes sense.)

National Clamps have hit the news before and details are on the BBC website.

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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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