Tag: strap line

  • Supporting the UK Economy

    Advertising and marketing straplines continue to provide me with amusement. I’ve just driven past a van operated by HS Works. The strapline on the van, and on their website, is “supporting the UK economy”. Well, I don’t know about you, but they may not be my first port of call at the moment. HS Works…

  • Hospital Fashions

    The sign at the Royal Berkshire Hospital presents an unintentionally humorous and potentially confusing message: “Today, ladies fashions, off the rails.” This seemingly innocuous announcement inadvertently creates a double entendre that merits closer examination. At first glance, the sign appears to advertise a sale or event featuring women’s clothing. However, the phrase “off the rails”…

    hospital fashions
  • Turkish shirts that are fabulously British

    So, Jack Wills use the great marketing strap line of ‘fabulously British’. Well, that is on the collar label of the shirt I bought. Further down, on the care label, they explain the shirt is made in Turkey. Is that what makes it fabulously British? Or is it the design? Anyway, and for the record,…

  • Unbelievable strap lines

    Southall Travel – redefining the travel experience. Well that’s the unbelievable statement on all the baggage carousels at Terminal 3, Heathrow. By contrast their website home page title says: Flights to India Cheap Flights to India Holidays to India Cheap flights to Dubai Cheap flights to Nairobi Cheap Flights to Thailand Cheap flights to Singapore.…

  • National Clamps…we care

    It seems every business needs a strapline. Many of these strap lines seem to sit quite naturally with the brand, but some don’t. I spotted this one on the back of a van today, “National Clamps…we care.” All I could do was laugh. The thought of wheel clampers caring does seem a bit incongruous. They…