Kevin Harrington

Unbelievable strap lines

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Kevin Harrington

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SouthallSouthall Travel – redefining the travel experience. Well that’s the unbelievable statement on all the baggage carousels at Terminal 3, Heathrow.

By contrast their website home page title says: Flights to India Cheap Flights to India Holidays to India Cheap flights to Dubai Cheap flights to Nairobi Cheap Flights to Thailand Cheap flights to Singapore.

It is worrying when companies pluck these strap lines out and plaster them all over their businesses. Redefining the travel experience is initially unbelievable and ultimately highly unlikely. Why not stick to proudly being cheap/low price? At least that would be honest.

My other concern, as I waited for an hour for my case (one of the advert adorned baggage carousels had broken down) is that most people seeing the adverts had already made their travel decisions.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

One response to “Unbelievable strap lines”

  1. Mike

    I note they don’t suggest that it’s going to be a positive redefinition of the travel experience.

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