Kevin Harrington

Hertz change from yellow

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Kevin Harrington

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Hertz blue key fob
Hertz blue key fob

If I were the guardian of the Hertz brand I’d be shaking my head. Surely the Hertz logo is yellow?

The Hertz Corporation (also known as Hertz Rent A Car or simply Hertz) is the world’s second largest car rental company, with 1,900 locations in the United States and 5,100 worldwide behind Enterprise, but is the largest general use car rental company in the world. Source: Wikipedia

Copenhagen
Copenhagen

This blue Hertz key fob was with the key of a car rented from Copenhagen airport a few days ago.

Mind you, there are some funny goings on with brands in Copenhagen. Look at all the logos on this building! The building is Industriens Hus.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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