Tag: logos
Logo design – business model reversal
I quite like the look of this business, Logomarket On Logomarket.com, 120 designers present more than 5,000 logo designs to potential customers. The showcases contain logo designs for sale at fixed prices. The fixed price includes delivery in the file format of your choice, as well as unrestricted usufruct rights for all possible uses. All logo designs…
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Hertz change from yellow
If I were the guardian of the Hertz brand I’d be shaking my head. Surely the Hertz logo is yellow? The Hertz Corporation (also known as Hertz Rent A Car or simply Hertz) is the world’s second largest car rental company, with 1,900 locations in the United States and 5,100 worldwide behind Enterprise, but is…
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Modifying Corporate Logos
Should people play around with corporate logos? I think Google has added to their brand image by creating seasonal treatments for its logo. St Patrick’s Day and Christmas themes spring to mind. The modifications have given their business more of a sense of personality. Here, in the photo, is the temporarily tweaked Woolworths fascia board…
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BBC Children In Need – brand misuse
It takes long enough for a charity to develop a trusted brand name. Protecting it can be even harder. This BBC Children In Need collection box, seen in a fish and chip shop in Reading is labelled 2006 (last year) and uses the BBC Children In Need logo. On closer inspection it appears that the…
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The 2012 Olympics Logo
The 2012 Olympics logo – I’m not sure I’ve got the energy for this debate! What do I think of it? Well, at the risk of being controversial, I think it has a fair bit going for it. Who else is using that colour? Who else has used those shapes? What other logo has been…
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