Kevin Harrington

The 2012 Olympics Logo

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Kevin Harrington

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The 2012 Olympics logo – I’m not sure I’ve got the energy for this debate!

What do I think of it? Well, at the risk of being controversial, I think it has a fair bit going for it. Who else is using that colour? Who else has used those shapes? What other logo has been recently launched and become so well recognised so quickly.

Some very well scripted vitriol to the contrary is available at Guardian Unlimited: Arts blog – art: How Lisa Simpson got ahead at the Olympics

I am always mindful that a good slagging off from The Guardian doesn’t mean it is a commercial failure.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

2 responses to “The 2012 Olympics Logo”

  1. Kevin Harrington

    Ha ha. The BBC Radio 4 folks posted this:

    We’re tossing around a few ideas for tonight’s programme, including a follow up on the London 2012 logo.

    One suggestion we’re working on is getting one of those head doctors who examines the ink spots, to tell us how he interprets comments on the Blog.

    For example – those contributors who suggested (ahem) that the logo shows a couple having sex – what’s going on in THEIR heads?

  2. Kevin Harrington

    And yet more comment here http://news.bbc.co.uk/1/hi/magazine/6719805.stm

    As you would expect, the opinions are more considered now.

    I’m standing by my original position: I don’t think this logo is bad. This blog will still be around in 2012 (I expect) and I don’t expect to have to eat my hat.

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