Tag: tactics
People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
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Strategy and tactics
Really, it has been a good day. But to help me remember, lest I get led astray: Strategy 1. Alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem. 2. Art and science of planning and marshalling resources for their most efficient and effective use. The…
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