Kevin Harrington

Tag: thought leadership

  • Marketing for Small PR Firms: Why it Feels So Hard

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    Small PR firms can win better clients by treating themselves as a flagship account. This post explores marketing for small PR firms.

    Written by

    Kevin Harrington
    Marketing for Small PR Firms

  • Launch Focus: The Case for Service Positioning Strategy

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    Discover why focused service positioning beats the jack-of-all-trades approach for startup launches. Build authority through strategic message clarity.

    Written by

    Kevin Harrington
    service positioning strategy

  • B2B Marketing Wisdom: How Professional Advice Has Changed

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    Discover how B2B marketing wisdom and advice has evolved from relationship-led sales to AI-powered strategies. Expert insights for UK SME owners and CMOs..

    Written by

    Kevin Harrington
    B2B marketing wisdom

  • Year-Round PR: Your Blueprint for Strategic Communications

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    Discover the blueprint for year-round PR strategy: rolling calendars, 75-20-5 budget allocation, and aligning communications with business goals for UK SMEs.

    Written by

    Kevin Harrington
    rolling-pr-calendar

  • B2B Brand Building: Gain B2C-Style Benefits & Visibility

    Learn how B2B marketers can build authentic, visible brands that create emotional connections and drive market share growth like top B2C brands.

    Written by

    Kevin Harrington
    B2B Brand Building: Gain B2C-Style Benefits & Visibility

  • Breaking Through Content Noise: True Thought Leadership

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    Discover why most B2B content fails and learn proven strategies for creating authentic thought leadership that cuts through market saturation.

    Written by

    Kevin Harrington
    Breaking Through Content Noise: True Thought Leadership Guide