Tag: Yuk-fai Fong
Loyalty programmes dissuade firms from pricing products competitively
If you think that frequent flier programmes and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. According to Yuk-fai Fong (Assistant Professor of Management and Strategy at the Kellogg School of Management) and Qihong Liu (Assistant Professor of Economics at the University of Oklahoma),…
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