Tag: Zero Moment of Truth
Zero Moment of Truth: Why It’s More Important Than Ever in 2025 for UK Brands
How the Digital Age Has Redefined the Customer Journey Back in 2011, Google introduced us to the concept of the “Zero Moment of Truth” (ZMOT), a term that described how shoppers were researching products online before ever stepping into a shop or speaking to a salesperson. Over a decade later, I can confidently say that…
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ZMOT = Zero Moment of Truth
Last night my wife was researching information about children and broken fingers. As I had attended a round table with DigitalMR earlier that day and had taken their reading recommendation, I recognised this as a Zero Moment of Truth (ZMOT). Like many things in marketing, ZMOT in itself is not the most amazing concept. But…
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