Why PayPal doesn’t care about NFC

“The problem with NFC payments is that they don’t do anything to help generate new leads,” says Laura Chambers, Senior Director of Paypal Mobile. They also don’t do much to encourage repeat business, she says. PayPal services about 9 million merchant accounts, many of which are mom-and-pops who don’t want the expense of credit card terminals from a big company like Verifone. She says those merchants are ambivalent about how a customer pays–as long as they come back with friends and do it again.

The rest of this article is at: Why PayPal Doesn’t Care About NFC | Fast Company.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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