Kevin Harrington

Barclays unveils cash-free payment app

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Kevin Harrington

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Barclays has launched a mobile app that could see the bank poach thousands of customers from rivals by giving them the ability to pay without cash.

The app, called Pingit, is aimed at boosting Barclays’ brand by linking the lender to a convenient service. It lets users link their mobile number to their bank account – with Barclays or a rival – and then send cash to any other registered user using a five-digit PIN code.

via Barclays unveils cash-free payment app in bid to poach bank customers | City A.M..

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

3 responses to “Barclays unveils cash-free payment app”

  1. Jim Bowes

    Looks to be proving popular in the app store too – have you tried it?

  2. Kevin Harrington

    I’ve not used it myself. I was talking to a guy at an event yesterday and he was over impressed by the some of the UI work.

  3. Kevin Harrington

    Barclays say they have had 120,000 downloads of Pingit in the five days since it launched. See for http://ht.ly/9mGNi for more on this.

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