Kevin Harrington

Cutting Out The Middle Man?

Cutting Out The Middle Man?

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Kevin Harrington

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What is going on with the DPD van? Is it cutting out the middle man and taking randomly purchased rubbish straight to landfill, avoiding the inconvenience of the customer doing it for themselves? Handy if they are as far too many of us buy items that really are rubbish.

The reality is probably a lot simpler, it may just be a DPD driver taking their own rubbish to dispose of.

Whatever is going on, I’m not sure the image is too wonderful for the DPD brand image, but it did amuse me.

The photo as taken at the Smallmead Recycling Centre (known as “the tip” by many people) in Reading. This place really is the John Lewis of rubbish tips.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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