Category: advertising
The Earliest Known Sales Promotion in the UK
The earliest known sales promotion in the UK can be traced back to 1477, when William Caxton created what is considered the first printed advertisement in the English language[1][2][3]. This groundbreaking piece of marketing history involved Caxton promoting his publication of the “Sarum Ordinal” (also known as the “Pyes of Salisbury”), which was a handbook…
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Timeless Advertising Wisdom: 3 Great Quotes from Leo Burnett
Leo Burnett left an indelible mark on the advertising world. Let’s explore three of his most impactful quotes and the lessons they hold for modern advertising.
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The Funniest Marketing Moments in the UK This Century
A Quarter-Century of Chuckles We’re a quarter of the way through the 21st century, and British marketing has given us some proper belly laughs. I’ve seen my fair share of campaigns that tickle the funny bone. But what’s been the cream of the crop? The Gorilla in the Room Remember when Cadbury’s decided to go…
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The Turbo Effect: How Christmas Adverts Boost Brand Visibility and Commercial Success in the UK
As the festive season approaches, there’s a palpable buzz in the air – and it’s not just about the twinkling lights or the promise of mince pies. In the UK, Christmas adverts have become a cultural phenomenon, with brands like Coca-Cola and John Lewis leading the charge. But it’s not just the adverts themselves that…
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The Mad Men Era: How 1960s Advertising Revolutionised Modern Marketing
The 1960s was a decade of profound change, and nowhere was this more evident than in the world of advertising. As a marketing enthusiast, I’ve always been fascinated by this era, often referred to as the “Golden Age of Advertising.” It was a time when creativity flourished, and the industry underwent a seismic shift that…
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Cost of Facebook Advertising Rises 74%
In the fast-evolving world of digital marketing, the cost of advertising on platforms like Facebook has become a hot topic. As we look back at the data from July 2011, it’s fascinating to see how much these costs have shifted over just a year. According to TBG Digital, a well-respected marketing agency, the price of…
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