Category: marketing
UK Market Entry for US Brands: A Practical Guide
How can US B2B brands successfully launch in the UK? Discover UK market entry strategies, cultural challenges, realistic timelines, and proven approaches.
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Ray Titus’ Recommended Reading List
Ray Titus is the founder and Chief Executive Officer (CEO) of United Franchise Group, based in West Palm Beach, Florida. I had the privilege of meeting him a couple of times this week. One of the things he shared was his recommended reading list. Here it is. The Carpenter – Jon Gordon A business owner…
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Negotiating with a marketing agency: the why and how
Most clients could be negotiating with a marketing agency better than they think, especially on scope, terms and phasing, without wrecking the relationship.
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Selling a Three Tier Service Offering for SMEs
How a three tier service offering for SMEs simplifies decisions, boosts conversions and makes it easier to market your expertise to small business owners.
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Cutting Out The Middle Man?
Whatever is going on, I’m not sure the image is too wonderful for the DPD brand image, but it did amuse me.
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Professional Services Brand Positioning With Bite
Many SME firms have polite but forgettable brands. Sharpen your professional services brand positioning so buyers remember you and choose you.
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