Category: pricing
Zig When Others Zag: The Power of Differentiation in Business Strategy
In the fast-paced world of business, standing out from the crowd is essential for success. I’ve seen firsthand how companies that dare to be different can capture market share and thrive. Today, I want to explore a powerful strategy that can give your business a competitive edge: zigging when others zag. The concept is simple…
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Why Don’t Patients Negotiate the Price of Dental Treatment in the UK?
In the UK, the reasons why patients generally do not negotiate the price of dental treatment can be attributed to several factors: National Health Service (NHS) Dental Services A significant portion of dental care in the UK is provided under the NHS, which has fixed pricing bands for various types of treatment. These costs are…
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Big Mac Index
The British pound is 12.9% undervalued against the US dollar. A Big Mac costs £3.79 in Britain and US$5.36 in the United States. The implied exchange rate is 0.71. The difference between this and the actual exchange rate, 0.81, suggests the British pound is 12.9% undervalued. I was reminded of the Big Mac Index during a call with some of my colleagues, and this information is from The Economist’s Big Mac Index and the latest data is January…
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Unhelpful Price Information in Tesco
Following on from my post about Unhelpful Price Information in Sainsbury’s, I thought I should point out that Sainsbury’s aren’t alone. Here is an example from Tesco. This relates to their Club Card pricing. Price Weight Price per kilogram £5.20 550g £9.46 (it should be £9.45) £4.20 350g £12.00 £3.00 with Clubcard 350g Not stated…
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Champagne Marketing – What Can We Learn?
Champagne marketing refers to the strategies and techniques used to promote and sell Champagne, a sparkling wine produced in the Champagne region of France. Champagne is known for its association with luxury, celebration, and special occasions, and its marketing efforts often aim to convey this image. Key Aspects of Champagne Marketing Branding and Image Champagne…
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Optical price points in professional services marketing
Optical price points, also known as price anchoring or price framing, are a psychological pricing strategy used in marketing to influence consumer perceptions of value. While they are commonly used in consumer marketing, their use in the marketing of professional services in the United Kingdom can also be effective, albeit with some observed differences. The…
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