Category: sales
Exploring Business Frameworks: 7Ps, 4Cs, and 5Ps
Most of us love frameworks and processes to understand concepts and to run our businesses more effectively. While the 4Ps of marketing (product, price, place, promotion) are a popular framework within the marketing discipline, there are similar frameworks for other aspects of business and sales. These frameworks provide a structured approach to analysing and managing…
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Selling or Buying Professional Services
In professional services, the approach to selling can vary depending on the specific context and nature of the services being provided. However, it is generally recognised that people “buy” professional services rather than being “sold” to. This perspective is based on the understanding that professional services are typically complex and intangible, requiring a collaborative and…
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