Category: sales
Account Based Marketing for UK SMEs: Winning Big Deals
Account based marketing for UK SMEs: Actionable, easy-to-use ABM strategies, benefits, and advanced tips to attract, retain, and grow high-value B2B customers.
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Why Sales Teams Must Never Know Your True Cost Price
Why sales teams knowing cost prices leads to inevitable margin erosion. Learn evidence-based strategies to protect profits through smart information management.
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Reboot Your Fiscal Year for Faster Marketing Wins Now
For many firms, the annual budget sign-off logjam leaves marketers and sales teams idling through the first 1, 2 or even 3 months of the financial year.
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The Earliest Known Sales Promotion in the UK
The earliest known sales promotion in the UK can be traced back to 1477, when William Caxton created what is considered the first printed advertisement in the English language[1][2][3]. This groundbreaking piece of marketing history involved Caxton promoting his publication of the “Sarum Ordinal” (also known as the “Pyes of Salisbury”), which was a handbook…
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The Death of Traditional B2B Sales
Why Modern Buyers Research Everything Before They’ll Even Take Your Call The sales landscape has fundamentally shifted, and if you’re still relying on cold calls and generic email blasts, you’re fighting yesterday’s war with yesterday’s weapons. I’ve spent years observing how B2B buyers have completely transformed their purchasing behaviour, and what I’ve discovered might surprise…
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