Kevin Harrington

Category: sales

  • B2B Payment Terms: The Hidden Competitive Advantage

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    Understand why 86% of B2B buyers prioritise payment terms when choosing vendors and how marketing teams can leverage this overlooked competitive advantage.

    Written by

    Kevin Harrington
    B2B Payment Terms

  • Why Sales Teams Must Never Know Your True Cost Price

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    Why sales teams knowing cost prices leads to inevitable margin erosion. Learn evidence-based strategies to protect profits through smart information management.

    Written by

    Kevin Harrington
    sales team cost price margin erosion

  • Sales and Marketing Alignment: Why It Matters More Than Ever

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    Sales and marketing misalignment costs UK businesses 10% of revenue annually. Learn practical strategies for building effective collaboration and shared metrics.

    Written by

    Kevin Harrington
    Sales and Marketing Alignment: Why It Matters More Than Ever

  • Reboot Your Fiscal Year for Faster Marketing Wins Now

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    For many firms, the annual budget sign-off logjam leaves marketers and sales teams idling through the first 1, 2 or even 3 months of the financial year.

    Written by

    Kevin Harrington
    Reboot Your Fiscal Year for Faster Marketing Wins Now

  • The Earliest Known Sales Promotion in the UK

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    The earliest known sales promotion in the UK can be traced back to 1477, when William Caxton created what is considered the first printed advertisement in the English language[1][2][3]. This groundbreaking piece of marketing history involved Caxton promoting his publication of the “Sarum Ordinal” (also known as the “Pyes of Salisbury”), which was a handbook…

    Written by

    Kevin Harrington
    The-Earliest-Known-Sales-Promotion-in-the-UK