Strategic B2B Marketing and Opinion
Using Humour in B2B Marketing: A Serious Guide
Discover why humour in B2B marketing isn’t just a gimmick. Learn how to use wit to tackle serious SME issues like payments, cyber security, and legal risks.
Sustainability in Business: Profit with Purpose Today
Sustainability in business is not a cost. Learn how to align profit with purpose, cut risk and grow a stronger, more resilient SME.
Did you know these things had names?
Aglet The plastic or metal tip on shoelaces is called an aglet. Agraffe The wired cage that holds the cork in a bottle of champagne is called an agraffe/agrafe in wine…
Categories: odds and ends
Curve, Lloyds Bank plc and Investors
Here’s a coincidence. A friend and I met up for lunch yesterday. We were discussing how annoyed we were with Curve; they sold to Lloyds Bank plc and shafted the early…
Categories: rant
Book Value vs Market Value: Why Buyers Pay More
Discover why buyers pay more than balance sheet values. Learn the critical differences between book value and market value in business valuation.
Balancing brand and tactical marketing in B2B SMEs
Balancing brand and tactical marketing helps B2B SMEs grow profitably. Here is a practical way to align strategy, local activity and limited budgets.