Strategic B2B Marketing and Opinion
Did you know these things had names?
Aglet The plastic or metal tip on shoelaces is called an aglet. Agraffe The wired cage that holds the cork in a bottle of champagne is called an agraffe/agrafe in wine…
Categories: odds and ends
Curve, Lloyds Bank plc and Investors
Here’s a coincidence. A friend and I met up for lunch yesterday. We were discussing how annoyed we were with Curve; they sold to Lloyds Bank plc and shafted the early…
Categories: rant
Book Value vs Market Value: Why Buyers Pay More
Discover why buyers pay more than balance sheet values. Learn the critical differences between book value and market value in business valuation.
Balancing brand and tactical marketing in B2B SMEs
Balancing brand and tactical marketing helps B2B SMEs grow profitably. Here is a practical way to align strategy, local activity and limited budgets.
The State of Webinar Usage in B2B Marketing Today
Webinar usage hasn’t peaked – it’s matured. Discover how B2B webinars evolved from rough pandemic fixes to professional marketing tools and what’s next.
B2B Community Building for SMEs: The Complete Guide
Discover how B2B community building for SMEs drives customer acquisition, retention and loyalty. Strategies plus communities to join & steps to start your own.
Categories: marketing