Strategic B2B Marketing and Opinion
How lazy email marketing quietly loses good customers
Lazy email marketing automation that blasts 3 emails a week is burning out your list, hurting sender reputation and quietly losing you ideal customers.
Categories: marketing
Build Client Trust Through a Strong Account Management Team
Build trust and reliability through a strong account management team that ensures clients always have someone available who knows and supports them.
Stop Selling to Everyone: Use B2B Buyer Personas
Stop wasting budget on generic marketing. Learn how B2B buyer personas help UK SMEs increase ROI, clarify messaging and target the right clients effectively.
Are business cards still relevant in digital networking?
Are business cards still relevant in digital networking, and what should go on a modern card to make it a powerful, joined-up marketing tool?
Categories: marketing
Image Style Guide: A Strategic Approach for B2B Brands
Image style guides help B2B brands achieve visual consistency, boost recognition by 80% and increase revenue up to 23% through strategic photography guidelines.
Rhythm, Cadence and Momentum in Marketing
Rhythm, cadence and momentum in marketing create consistent growth, build audience trust and transform sporadic activity into lasting business success.
Categories: marketing