Tag: 1970s
Long Life: The History and Story of a UK Beer
Ind Coope marketed Long Life as a modern, convenient beer for men and women. Ads featured a woman pouring the beer, contrasting with more male-oriented ads.
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Skol Lager: The History of an International Lager
Skol Lager was a popular beer brand in the 1970s and was popular at 70s parties and dinner parties. Skol had an interesting history and significant market presence. Here’s an overview of Skol Lager during that era: Origins and Development Skol lager originated in Scotland as Graham’s Golden Lager, brewed by Ind Coope at their…
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Ashridge on strategy
Going back to the 1970s, strategic planning was seen as being about linking opportunities to capabilities. Since then great progress has been made in developing strategy tools to examine both opportunities and capabilities. But, not much progress has been made on how to develop winning strategies. Most strategic planning processes are seen as analysis paralysis…
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