Tag: agency
Volvo, stick to what you are good at
Volvo, at the recommendation of their agency Mindshare, has started a campaign to annoy potential customers right across Europe. Well done. I say this based on my recent experience. The essence of the campaign is a Quick Response (QR) mechanism. This uses a 2D barcode on print advertising. The Swedish car maker’s Ice White campaign…
Written by
The difference between B2B and B2C agency approaches
At a guess 40% of my marketing career has been B2B and 60% B2C. Recently I’ve been casting the net to find new suppliers/partners for a broad range of activities that are absolutely in the B2B area. And I’m thrilled to say that I’ve been meeting some very interesting people. Some of these were on…
Written by
Logo design – business model reversal
I quite like the look of this business, Logomarket On Logomarket.com, 120 designers present more than 5,000 logo designs to potential customers. The showcases contain logo designs for sale at fixed prices. The fixed price includes delivery in the file format of your choice, as well as unrestricted usufruct rights for all possible uses. All logo designs…
Written by