Tag: brand consistency
Image Style Guide: A Strategic Approach for B2B Brands
Image style guides help B2B brands achieve visual consistency, boost recognition by 80% and increase revenue up to 23% through strategic photography guidelines.
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Business Continuity: Avoiding Confusion in Your Brand
Discover how to maintain business continuity like film continuity. Learn three essential ways to keep your brand consistent and avoid confusing clients.
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A Curious Case of Chocolate and Promotions
I recently bought a chocolate bar, my favourite kind. The on-pack redemption promotion didn’t influence my purchase, but as a marketer with a keen interest in sales promotions, I decided to try it. Accessing the promotional website was a bit of an adventure. It took three attempts to successfully scan the QR code, which was…
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