Tag: brand loyalty
Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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When Brands and Parties Vanish: The Recovery Dilemma in Modern Marketing
I’ve spent decades watching brands rise, stumble, and occasionally claw their way back to relevance. But what fascinates me most is the difference between how commercial brands and political parties handle their darkest moments. Take the Conservative Party’s spectacular collapse in 2024 – they didn’t just lose an election, they virtually disappeared from public consciousness…
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How P&G’s Bold Advertising Strategy in 2008 Secured Their Market Dominance
In the tumultuous landscape of the 2008 economic downturn, many companies faced the daunting challenge of maintaining their market presence amidst dwindling consumer spending. However, Procter & Gamble (P&G) charted a different course, opting to sustain their advertising investments rather than retreat. This decision not only preserved their brand visibility but also laid the groundwork…
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Navigating the Marketing Landscape: UK vs. USA
It’s fascinating to explore how different regions tackle the challenges and opportunities that arise. Today, let’s take a closer look at the marketing profession in the United Kingdom and the United States. While these two countries share a language and a rich history, their marketing landscapes present unique challenges and opportunities that are worth exploring.…
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Volvo’s Estate Car U-Turn: A Tale of Market Dynamics and Brand Identity
Volvo’s recent decision to reintroduce the V60 and V90 estate cars to the UK market, after having discontinued them less than a year ago, is a fascinating case study of brand identity, market dynamics, and consumer preferences. This move initially seemed like a departure from Volvo’s heritage and had significant implications for the brand’s market…
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Complex Promotions – Pepsi Points
A notable example of a marketing campaign that failed due to its complexity is the “Pepsi Points” campaign launched by Pepsi in the mid-1990s. 1. Introduction: The Pepsi Points Campaign Pepsi, known for its innovative marketing strategies, launched the Pepsi Points campaign in 1996. The idea was simple in theory but complex in execution: customers…
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