Tag: brand reputation
Brand Political Stance: Should Your Business Speak Up?
Explore when a brand political stance helps or harms your business, with practical questions to decide if you should speak up or stay neutral.
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Just Because You Can Doesn’t Mean You Should in Marketing
Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn’t have, from data collection to AI campaigns.
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Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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The Implications of Zero Pricing: A Strategic Analysis
In the intricate dance of market dynamics, the decision to set a price at zero is both bold and fraught with significant economic implications. This strategy, while seemingly generous, often carries complex consequences for perception, value, and brand reputation. Understanding the underlying principles and potential outcomes of such pricing decisions is crucial for businesses aiming…
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Complex Promotions – Pepsi Points
A notable example of a marketing campaign that failed due to its complexity is the “Pepsi Points” campaign launched by Pepsi in the mid-1990s. 1. Introduction: The Pepsi Points Campaign Pepsi, known for its innovative marketing strategies, launched the Pepsi Points campaign in 1996. The idea was simple in theory but complex in execution: customers…
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