Tag: brand trust
The trust equation: building trust with people and brands
Use the trust equation to build trust with people and brands by balancing competence, reliability, intimacy and visible self-interest in everyday work.
Written by
Why B2B Branding Is Essential for Business Growth
B2B branding is not just important, it’s essential. Discover why strong branding helps B2B businesses build trust, win clients, and outperform competitors.
Written by
Marketing the Mystical
How UK Brands Are Navigating Digital Strategy for Spiritual and Esoteric Services If you’d told me a decade ago that the UK’s spiritual and esoteric sector would be a hotbed for digital marketing innovation, I’d have thought you’d been at the sage again. Yet here we are, with online psychic readings, spiritual coaching, and alternative…
Written by
The Art of Authentic Marketing: Why Honesty Trumps Hype
I’ve been around the block a few times and seen my fair share of marketing tactics. Some brilliant, some questionable, and some downright deceptive. Today, I want to talk about a marketing approach that’s not just ethically dubious, but also potentially damaging to your brand: the false scarcity tactic. The Email That Sparked This Post…
Written by
