Tag: business ethics
Brand Political Stance: Should Your Business Speak Up?
Explore when a brand political stance helps or harms your business, with practical questions to decide if you should speak up or stay neutral.
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C-Suite vs Old School Executives: UK Trust Rankings 2025
UK trust rankings reveal surprising leaders among corporate executives. See how C-suite roles stack up against old school positions in public perception.
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Why Mixing Business and Politics Creates a Toxic Recipe: Separate Ingredients for a Better Society
The intertwining of business and politics has become increasingly prevalent in our modern society, yet this blending often produces highly problematic outcomes. In this post, I’m going to look at why treating politics as if it were a business and managing businesses with political mindsets creates fundamental problems that undermine both spheres. Drawing from contemporary…
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The Art of Authentic Marketing: Why Honesty Trumps Hype
I’ve been around the block a few times and seen my fair share of marketing tactics. Some brilliant, some questionable, and some downright deceptive. Today, I want to talk about a marketing approach that’s not just ethically dubious, but also potentially damaging to your brand: the false scarcity tactic. The Email That Sparked This Post…
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Redefining the Dawn: Imagining a New Era of Business and Marketing
If we were to reimagine the inception and evolution of business from the dawning of humankind, envisioning a fresh start offers a fascinating exercise in speculative thought. This fresh start would not just be about reinventing business practices, but fundamentally rethinking the underlying principles and objectives that guide them. In this alternate genesis, businesses could…
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