Tag: business growth
The Hidden Costs of Remote Sales: Why Face-to-Face Still Matters
In today’s digital age, the allure of remote sales is undeniable. As a seasoned business professional, I’ve witnessed firsthand the shift towards virtual interactions, especially after recent global events. But is this transition as beneficial as it seems on the surface? Let’s explore the nuances of remote versus face-to-face sales and uncover some surprising insights.…
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Overtrading: The Hidden Pitfall of Business Growth
I’ve seen my fair share of companies soar to great heights, only to come crashing down due to unforeseen challenges. One of the most insidious threats to growing businesses is a phenomenon known as overtrading. In this post, I’ll explore two distinct types of overtrading, share a personal experience highlighting the less-discussed form, and offer…
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The £1 Million Barrier: Why Many Businesses Struggle to Scale
As a succession planning and business exit expert, I’ve seen countless businesses start with a bang, only to hit a wall when it comes to scaling up. It’s a frustrating experience for many business owners, and it’s one I’ve helped many companies overcome. Today, I want to explore why so many businesses struggle to grow…
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UK Budget 2024: What It Means for Marketers and Agencies
I’ve been closely following the developments leading up to the UK Budget 2024. The economic landscape has been challenging, with businesses navigating uncertainties and tightening their belts. However, the recent IPA Bellwether Report has shed some light on the current state of marketing budgets in the UK, and it’s crucial to understand how the Budget…
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The Rise of Marketing Giants: From FTSE Pioneers to Today’s Advertising Powerhouses
I’ve always been fascinated by the evolution of the marketing and advertising industry. Today, I want to take you through the history of marketing agencies on the London Stock Exchange, specifically focusing on their presence in the prestigious FTSE 100 index. It’s a tale of innovation, growth, and adaptation that has shaped the landscape of…
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Xero’s Marketing Mastery: Strategies, Partnerships, and Pricing that Set it Apart
I’ve always been fascinated by companies that manage to carve out a significant market share in competitive industries. One such company that has caught my attention is Xero, the cloud-based accounting software provider that has been making waves in the small business sector. Today, I want to explore Xero’s marketing success, examining its routes to…
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