Tag: business growth

  • The Rollercoaster of Marketing Spend: Why Consistency Trumps Cuts During Downturns

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    In the ever-evolving landscape of business, the dance between growth and contraction is a familiar rhythm. As someone deeply entrenched in the world of business strategy, I’ve observed a recurring pattern that raises both eyebrows and questions: companies consistently slash their marketing budgets during downturns, despite clear evidence that marketing drives growth and delivers a…

    The Rollercoaster of Marketing Spend
  • Building a Strong Foundation: Marketing Strategy in SMEs

    In the realm of small and medium-sized enterprises (SMEs), the implementation of a robust marketing strategy is not just beneficial; it’s essential. For a business with £10 million in revenue and a workforce of 100, the marketing strategy must be both comprehensive and agile, capable of adapting to the ever-evolving market landscape. Understanding the Business…

    Building a Strong Foundation Marketing Strategy in SMEs
  • Warrington revealed as one of the best places to make a living

    The Warrington Guardian reports that: Warrington is nationally recognised as an economic powerhouse as all of the independently produced stats verify. Warrington is ranked third in the UK for highest business growth, only bettered by London and Aberdeen. Our SME’s fare even better, they are ranked number one in the UK for high growth. Add…