Tag: case studies
More Than One Right Way to Get Things Done in Marketing
Explore case studies that show there is more than one right way to succeed in marketing, and how Dove and IKEA used different methods to amplify their impact.
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The Art and Science of Captivating Audiences
Let’s explore the fascinating world of marketing. Marketing is a blend of creativity, strategy, and data analysis, all working together to influence consumer behaviour and promote products or services. There’s a long-standing debate in the marketing community about whether marketing is more of an art or a science. Some argue that it’s an artistic endeavour,…
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What Makes a Good Credentials Presentation?
When presenting company or business credentials to prospective clients, ensuring the presentation is compelling and persuasive is crucial. A strategic approach often includes a blend of quantitative and qualitative elements that together build a strong case for the company’s competence and reliability. Here are the key components that are often the most compelling: 1. Company…
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Champagne Marketing – What Can We Learn?
Champagne marketing refers to the strategies and techniques used to promote and sell Champagne, a sparkling wine produced in the Champagne region of France. Champagne is known for its association with luxury, celebration, and special occasions, and its marketing efforts often aim to convey this image. Key Aspects of Champagne Marketing Branding and Image Champagne…
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Business Gets Mobile
Here are some of the facts I talked about last Friday at our Business Gets Mobile event. Retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK e-commerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn Wristbands, like Nike+ Fuelband, smartwatches,…
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