Tag: clients
Marketing agency billing methods along with the pros and cons
Marketing agencies typically use various billing methods to charge their clients for their services. The three common billing methods used by marketing agencies are fixed fee, project-based, and time and materials. Let’s explore each method and discuss its benefits and disadvantages from both the agency’s and the client’s perspectives. Fixed Fee Billing Method The agency…
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Political Differentiation
Differentiation in marketing is key, whether you are managing a budget or a premium brand. It is important that the consumer can quickly see why your product or service is better, different or beneficial to them. Whole chunks of the marketing industry are invoicing clients daily to help them with differentiation. And then there’s UK politics. Now we…
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Scoring a new client before it’s too late
I’ve always found the issue of how to decide to work with a new client very interesting. For most people and businesses this is largely an emotional decision. I was pleased to trip over a scorecard concept that seems to be very well balanced. A simple, 5-question Business Development Scorecard will help you grade every new client…
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