Kevin Harrington

Scoring a new client before it’s too late

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Kevin Harrington

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I’ve always found the issue of how to decide to work with a new client very interesting. For most people and businesses this is largely an emotional decision.

I was pleased to trip over a scorecard concept that seems to be very well balanced.

A simple, 5-question Business Development Scorecard will help you grade every new client and opportunity, helping to ensure that you stay on strategy and reinvent your firm one new client at a time.

Have a look at in full at www.winwithoutpitching.com

Simply, for every new client you bring in, large and small, ask yourself these five questions and grade the client/engagement to see if it’s moving you toward or away from your strategy.

Does this concept work for you?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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