Scoring a new client before it’s too late

I’ve always found the issue of how to decide to work with a new client very interesting. For most people and businesses this is largely an emotional decision.

I was pleased to trip over a scorecard concept that seems to be very well balanced.

A simple, 5-question Business Development Scorecard will help you grade every new client and opportunity, helping to ensure that you stay on strategy and reinvent your firm one new client at a time.

Have a look at in full at www.winwithoutpitching.com

Simply, for every new client you bring in, large and small, ask yourself these five questions and grade the client/engagement to see if it’s moving you toward or away from your strategy.

Does this concept work for you?

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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