Tag: positioning
SME marketing strategy: stop waiting, start growing
A practical SME marketing strategy for UK business owners and marketers to grow value and stop waiting for government help. Actionable steps you can take now.
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People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
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Scoring a new client before it’s too late
I’ve always found the issue of how to decide to work with a new client very interesting. For most people and businesses this is largely an emotional decision. I was pleased to trip over a scorecard concept that seems to be very well balanced. A simple, 5-question Business Development Scorecard will help you grade every new client…
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