Tag: content marketing
The Most Nonsensical Thing About B2B Marketing Today
As a seasoned marketer who’s been in the trenches for years, I’ve seen my fair share of trends come and go. But there’s one aspect of B2B marketing that continues to baffle me, and I’m sure many of you can relate. Today, I want to talk about what I consider to be the most nonsensical…
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The LinkedIn Conundrum: Is B2B Marketing Hitting the Mark or Missing the Point?
As a marketing professional who’s been in the game for quite some time, I’ve seen trends come and go. But the current state of LinkedIn marketing for B2B firms and professional services has me scratching my head. It’s time we had a frank discussion about whether all this frenzied activity is actually delivering results or…
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Is B2B Marketing Going Digital as Quickly as B2C?
In recent years, we’ve seen a significant shift in the marketing landscape. As a marketer, I’ve witnessed firsthand the rapid digitalisation of B2C marketing. But what about B2B? Is it keeping pace with its consumer-focused counterpart? Let’s explore this intriguing question and uncover the trends shaping B2B marketing in 2024. The Digital Revolution in B2B…
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The Power of Storytelling: Igniting Audience Engagement and Sharing Behaviour
As a marketer, I’ve seen firsthand how a well-crafted narrative can captivate an audience and inspire them to take action. In this post, we’ll explore the science behind storytelling, its effects on our brains, and how you can harness its power to boost your marketing efforts. The Science of Storytelling Let’s start by looking at…
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10 Copywriting Tips for Engaging, Conversational Content That Converts
I’ve learned that engaging your audience isn’t just about what you say, but how you say it. Over the years, I’ve discovered that the most effective writing mimics natural conversation. In this post, I’ll share my top 10 tips that have revolutionised my approach to copywriting, helping me create content that resonates with readers and…
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How Marketing Shapes Our Cultural Landscape
Marketing is a powerful force that permeates every aspect of our lives, influencing not just what we buy, but how we think, speak, and understand the world around us. As a marketing professional, I’ve witnessed firsthand the profound impact that advertising and branding can have on shaping cultural values, ideals, language, and knowledge. The Cultural…
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