Tag: customer relationships
B2B vs B2C Marketing: What’s the Real Difference?
The Key Differences in B2B and B2C Marketing Understanding the Audiences When people ask me about the difference between B2B and B2C marketing, I always start with the audience. B2B, or business-to-business marketing, means you’re selling to other companies. B2C, on the other hand, is business-to-consumer, where your focus is on individual buyers. This single…
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The Hidden Costs of Remote Sales: Why Face-to-Face Still Matters
In today’s digital age, the allure of remote sales is undeniable. As a seasoned business professional, I’ve witnessed firsthand the shift towards virtual interactions, especially after recent global events. But is this transition as beneficial as it seems on the surface? Let’s explore the nuances of remote versus face-to-face sales and uncover some surprising insights.…
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The Power of Focus: How Narrowing Your Business Scope Can Drive Unprecedented Growth
I’ve seen firsthand how tightening your business focus can lead to remarkable success. Today, I want to share my insights on why narrowing your focus is often the key to unlocking explosive growth and resilience in today’s volatile business landscape. When I first started in business, like many entrepreneurs, I was eager to pursue every…
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Q: What matters in B2B marketing?
Omobono, partners of The Marketing Society, set out to establish an authoritative benchmark of B2B digital marketing activity. They wanted to find out how much was invested into digital by B2B marketers, and which digital activities were viewed most positively. In other words, what works where in B2B digital marketing? You can see the PDF…
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