Tag: data-driven marketing
How UK Marketing Bodies Define Marketing Differently
Discover how CIM, DMA, IDM and MRS define marketing differently and what these distinctions reveal about modern marketing practice in the UK.
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Data-Driven Detective Work: Holmes Method for SME Marketing
Learn why Sherlock’s evidence-first methodology is essential for SME marketing success. Discover how to avoid costly assumptions and build profitable campaigns.
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B2B Marketing Advice Evolution: Professional Wisdom Changes
Discover how professional B2B marketing advice has transformed from creative intuition to data-driven strategies, and what this means for marketers.
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How to Get Promoted as a Marketer in 2025: Navigating the Changing Landscape
Here we are at the start of 2025, the marketing landscape continues to evolve at a breakneck pace. If you’re a marketer looking to climb the career ladder, you’ll need to stay ahead of the curve and adapt to the changing demands of the industry. In this post, I’ll share my insights on positioning yourself…
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Hyper-Personalisation: How to Make Your Marketing Truly Unique
As a marketer, I’ve seen numerous trends come and go. But there’s one that’s not just sticking around – it’s revolutionising how we connect with our customers. I’m talking about hyper-personalisation, and it’s changing the game in ways we never thought possible. What is Hyper-Personalisation? Hyper-personalisation goes beyond simply addressing your customer by name in…
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Marketing in 2000: Hits, Misses, and Ahead of Their Time
Looking back to the year 2000, it’s fascinating to see how the marketing landscape has evolved. Some strategies and trends from that era proved to be wildly misguided, while others laid the groundwork for significant advancements. Still, some concepts were ahead of their time and only found their place in the marketing world years later.…
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