Tag: data privacy
Just Because You Can Doesn’t Mean You Should in Marketing
Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn’t have, from data collection to AI campaigns.
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The Hottest Marketing Topic Marketers Keep Avoiding
The necessary changes touch everything from technology adoption and team training to brand messaging and transparency. It’s a commercial time bomb.
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The AI Loyalty Conundrum: Navigating Consumer Trust in the Age of DeepSeek, ChatGPT, Claude, and Perplexity
I am fascinated by the rapid advancements in artificial intelligence. The emergence of AI chatbots and assistants like DeepSeek, ChatGPT, Claude, and Perplexity has revolutionised how we interact with technology. However, with this innovation comes a new set of challenges, particularly regarding consumer loyalty. In this article, I’ll explore the complex landscape of AI and…
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Navigating the Perfect Storm: 5 Critical Challenges Facing B2B Marketers in 2025
Today’s biggest burning issue in B2B marketing in the UK is adapting to new B2B buying behaviours while facing budget constraints and increasing pressure to deliver results. This challenge is multifaceted and encompasses several key aspects: Changing B2B Buyer Behaviour B2B buyers are increasingly self-serving, often completing a significant portion of their research before engaging…
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Is targeting and personalisation based on data ethical? How can companies respect privacy?
As a marketer and entrepreneur, I’ve seen firsthand how data-driven targeting and personalisation can dramatically improve marketing effectiveness. But with great power comes great responsibility. In today’s privacy-conscious world, companies need to carefully balance the benefits of personalisation with respect for user privacy. So is data-driven targeting ethical? In my view, it absolutely can be…
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Data privacy and what it means for marketing
In today’s rapidly evolving market landscape, one of the most significant challenges confronting the field of marketing is the integration and ethical management of data privacy. This concern primarily stems from the growing reliance on big data and advanced analytics to drive marketing strategies and decision-making. The pervasive issue of data privacy encompasses both the…
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