Tag: differentiation
The Paradox of Differentiation in Small Business Marketing & Branding
In the realm of business, the word “differentiation” reigns supreme. It’s a term celebrated with zeal, as it represents the holy grail of marketing and branding strategies. The goal is clear: stand out, be unique, and carve a distinct identity in the crowded marketplace. In this world, “unique” is the cherished adjective. However, when we…
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Political Differentiation
Differentiation in marketing is key, whether you are managing a budget or a premium brand. It is important that the consumer can quickly see why your product or service is better, different or beneficial to them. Whole chunks of the marketing industry are invoicing clients daily to help them with differentiation. And then there’s UK politics. Now we…
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The role of a retailer
In a scene on Open All Hours Arkwright (Ronnie Barker) says to Granville (David Jason), “They decide what they come in here for and we decide what they walk out with.” It may be a sitcom, but this is a good summary of what differentiates a progressive retailer from one that is going nowhere. Of course…
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