Is Black Friday Good for UK Retailers?
We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and …
Tagged with: bad for the brand, Black Friday, Cyber Monday, department stores, discount, discounting, Eden Dwek, Halloween, have a nice day, impulse purchases, KPMG, love the brand, net profit, profit, reputational damage, retail, retail arbitrage, retail profits, retailer, short-term revenue loss, Social media, unresponsive pages, US fads, website continuity