Tag: free flights
Marketing Mishaps: The UK’s 20th Century Campaign Catastrophes
The 20th century witnessed numerous marketing campaigns in the UK, and while many were successful and memorable, there were also a few that didn’t quite hit the mark. Here are some examples of marketing campaigns that were widely regarded as unsuccessful or poorly received: British Airways’ “World’s Favourite Airline” (1997) British Airways launched this campaign…
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Disincentive schemes
Avios, not to be confused with the Association of Visually Impaired Office Staff, is the new name for AirMiles. This new name has come about following the merger of BA and Iberia. So the story here is that millions of air passengers face being charged hundreds of pounds in taxes and fees after a change…
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