Tag: logo
Why the church is an example of good marketing
I would simplify it as: John Hegarty has written a great article about the Catholic Church in a similar vein. It can be summarised as this: The Catholic Church is the greatest brand in the world, citing its longevity, branding, community-building, emotional appeal, and outreach as reasons for its success. Hegarty highlights the Church’s ability…
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Corruptions of the BBC logo
@LambieNairn I guess this is absolutely what Lambie-Nairn were warning against when they worked with the BBC on creation of the new logo and identity back in the 90s. These logo corruptions below are all visible from the same place in Liverpool at BBC Radio Merseyside. I’m sure everyone had the best of intentions but…
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April Fool? No, It’s Starbucks Rebranding
I had to check the date on this story, “Starbucks drops its name and the word coffee from logo” as I was convinced it was a wind-up. It was published on 6 January 2011: Starbucks is to remove their name from their logo. Well, I think it is madness. I’ve already experienced the brand identification…
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BT Limits Its Speed
Apparently the BT van in front of me was, “limited to 70mph to protect the environment.” What an excellent idea. I wonder if BT ever considered that the national speed limit may aim to limit vehicles to 70mph. Am I just a grumpy old sod, or is this yet another example of ‘green wash’ activity…
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