Kevin Harrington

BT Limits Its Speed

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Kevin Harrington

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Apparently the BT van in front of me was, “limited to 70mph to protect the environment.” What an excellent idea. I wonder if BT ever considered that the national speed limit may aim to limit vehicles to 70mph.

Am I just a grumpy old sod, or is this yet another example of ‘green wash’ activity to make a business appear to be environmentally concious?

Anyway, I was pleased to see the BT van was sporting that controversial Olympics logo…which I still like.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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