Tag: marketing agency
Up front and personal
The concept of personalisation to increase response rates is not new. I wonder why so many businesses don’t make use of the idea? Look at these statistics from a controlled experiment: The standard survey package generated a 36% response rate. The package with the call to action repeated in hand-writing on the covering letter generated…
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People can’t read their own data?
So why is it that people can’t read their own data? I received a piece of DM from a marketing agency recently. It was creatively good. It inspired me to delay its arrival in the bin. I opened it. So far so good; most DM doesn’t get that far. I even spent a couple of…
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