Tag: marketing analytics
Advanced Marketing ROI Measurement Beyond ROAS
Advanced marketing ROI measurement techniques beyond basic ROAS. Learn incrementality testing, MMM, attribution models & causal impact analysis.
Written by
B2B Marketing Attribution for UK SMEs: A Practical Guide
Practical guide to B2B marketing attribution for UK SMEs. Learn which models work, avoid common mistakes, prove your marketing ROI with actionable strategies.
Written by
Data-Driven Detective Work: Holmes Method for SME Marketing
Learn why Sherlock’s evidence-first methodology is essential for SME marketing success. Discover how to avoid costly assumptions and build profitable campaigns.
Written by
Breaking Free from Echo Chambers in B2B Marketing
Introduction Have you ever felt like your marketing efforts are stuck in a loop, constantly targeting the same audience with the same messages? If so, you might be trapped in what’s called an echo chamber. In this post, I’ll explore what echo chambers are, how they manifest in B2B marketing, and—most importantly—how to break free…
Written by
Revolutionising Marketing Strategy with Theory of Change: A Comprehensive Guide for Modern Marketers
Executive Summary Theory of Change (ToC), traditionally used in social impact sectors, can be powerfully adapted to marketing strategy. This approach involves mapping out long-term goals, preconditions, interventions, indicators, and assumptions. By applying ToC to marketing, professionals can create more holistic, interconnected strategies that link daily activities to overarching objectives. Benefits include enhanced strategic clarity,…
Written by
Unlocking the Power of Marketing Analytics: A Guide to Data-Driven Decision-Making
I’ve seen first-hand how the landscape of business decision-making has evolved over the years. In today’s digital age, the importance of data-driven strategies cannot be overstated. Marketing analytics has become an indispensable tool for businesses of all sizes, helping them navigate the complex world of consumer behaviour and market trends. In this post, I’ll dive…
Written by
