Tag: marketing effectiveness
Short-term marketing: how to protect your brand
Short-term marketing can lift revenue yet damage brands. Learn how to push back on “sell at any cost” requests and protect long-term, profitable growth.
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How to Write a Marketing Brief That Works
How to write effective marketing briefs that drive results. Essential components, ownership, stakeholder involvement, testing methods &common mistakes to avoid.
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The Magic of Three in Marketing: Why Your Brain Loves Trios
The rule of three in marketing: why your brain remembers three ideas better than five. Discover psychology-backed strategies from Nike, Apple & McDonald’s.
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How Often Do Marketers Meet Their Company Clients?
Discover how often marketers actually meet clients, frequency patterns in B2B vs B2C, and why face-to-face meetings drive 40% higher conversion rates.
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Does Marketing Push Product Prices Higher?
Does marketing push up product prices? Discover how smart marketing creates pricing power that justifies premium prices rather than forcing costs higher.
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Revolutionising Marketing Strategy with Theory of Change: A Comprehensive Guide for Modern Marketers
Executive Summary Theory of Change (ToC), traditionally used in social impact sectors, can be powerfully adapted to marketing strategy. This approach involves mapping out long-term goals, preconditions, interventions, indicators, and assumptions. By applying ToC to marketing, professionals can create more holistic, interconnected strategies that link daily activities to overarching objectives. Benefits include enhanced strategic clarity,…
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