Tag: marketing innovation
B2B Marketing Innovation: Keep Moving or Get Run Over
B2B marketing innovation keeps your brand alive. Why staying still is the surest way to be overtaken – and how to keep your strategy moving.
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What Do Marketers Carry in Their Briefcase Today?
Explore what marketers carried in their briefcases in 2025, 2000, and 1975. Discover how marketing tools evolved from slide projectors to AI-powered apps.
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Authentic Marketing: Why Confidence Beats Convention
Discover how authenticity, self-confidence and strategic rule-breaking create competitive advantages for marketing professionals in today’s crowded marketplace.
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Breaking Free from Echo Chambers in B2B Marketing
Introduction Have you ever felt like your marketing efforts are stuck in a loop, constantly targeting the same audience with the same messages? If so, you might be trapped in what’s called an echo chamber. In this post, I’ll explore what echo chambers are, how they manifest in B2B marketing, and—most importantly—how to break free…
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Revolutionising Marketing Strategy with Theory of Change: A Comprehensive Guide for Modern Marketers
Executive Summary Theory of Change (ToC), traditionally used in social impact sectors, can be powerfully adapted to marketing strategy. This approach involves mapping out long-term goals, preconditions, interventions, indicators, and assumptions. By applying ToC to marketing, professionals can create more holistic, interconnected strategies that link daily activities to overarching objectives. Benefits include enhanced strategic clarity,…
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The Unsung Heroes: UK’s Top 5 B2B Marketing Maestros Shaping the Industry
I’ve had the privilege of witnessing the evolution of B2B marketing in the UK. Today, I want to shine a spotlight on five remarkable individuals who are revolutionising the way businesses connect. These marketing mavens aren’t just influencing their companies; they’re reshaping entire industries. Now, you might be wondering why I’ve chosen to focus on…
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