Kevin Harrington

Tag: marketing leadership

  • Sales and marketing staff retention: protect your revenue

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    Losing a top salesperson on short notice hurts. Learn how to improve sales and marketing staff retention with better contracts, pay and progression.

    Written by

    Kevin Harrington
    Sales and marketing staff retention

  • Short-term marketing: how to protect your brand

    Short-term marketing can lift revenue yet damage brands. Learn how to push back on “sell at any cost” requests and protect long-term, profitable growth.

    Written by

    Kevin Harrington
    short term marketing

  • What CMOs Do When They’ve Had Enough of Marketing Leadership

    Here are the top career paths CMOs pursue when leaving their roles, from fractional work to board positions, CEO transitions, entrepreneurship and consulting.

    Written by

    Kevin Harrington
    What CMOs Do When They've Had Enough of Marketing Leadership

  • Dunning-Kruger Effect: When Confidence Kills B2B Campaigns

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    Understand how the Dunning-Kruger effect undermines B2B marketing success and learn practical strategies to spot overconfidence in your team.

    Written by

    Kevin Harrington
    Dunning-Kruger Effect: When Confidence Kills B2B Campaigns

  • The CMO’s Value Creation Blueprint: From Startup to Exit

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    Discover how marketing leaders drive business value at every lifecycle stage. Strategic insights for SME owners on maximising exit valuation through marketing.

    Written by

    Kevin Harrington
    The CMO's Value Creation Blueprint: From Startup to Exit

  • The Long Term Cost of Short Term B2B Marketing

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    Short term B2B marketing fixes may win the quarter but damage the year. A committed, resourced long term strategy drives sustainable growth.

    Written by

    Kevin Harrington
    The Long Term Cost of Short Term B2B Marketing