Tag: marketing metrics
2025 B2B marketing retrospective: a smarter start to 2026
A practical 2025 B2B marketing retrospective for SME marketers: what worked, what didn’t, and the tweaks to enter 2026 sharper and calmer.
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Discounted Cash Flow for Marketing – DCF, hurdle rates & IRR
Learn how to apply discounted cash flow, hurdle rates, and IRR to marketing investments. Practical guidance for SME owners to evaluate campaigns effectively.
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When to Change Marketing Strategy: A CMO’s Guide for UK SMEs
As a CMO, discover when to change marketing strategy. Learn key indicators, pivot frameworks, & how to balance persistence with necessary change for better ROI.
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First Day B2B Marketing: Essential Metrics & Team Questions
Day one B2B marketing leadership guide covering essential metrics to track and key questions for team meetings to drive immediate success.
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The Three Things Marketers Forget to Tell Their Bosses
If you’re a boss wondering, “What’s my team not telling me?” or a marketer who’s been there yourself, this post is for you.
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Unlocking the Power of Marketing Analytics: A Guide to Data-Driven Decision-Making
I’ve seen first-hand how the landscape of business decision-making has evolved over the years. In today’s digital age, the importance of data-driven strategies cannot be overstated. Marketing analytics has become an indispensable tool for businesses of all sizes, helping them navigate the complex world of consumer behaviour and market trends. In this post, I’ll dive…
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