Tag: marketing psychology
Hot Hand Bias in Marketing: Psychology That Drives Sales
Understanding hot hand bias opens up several strategic opportunities for marketers who want to influence consumer behaviour ethically and effectively.
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The Marketer’s Mirror: Personal Brand or Paymaster’s Prize?
Marketing professional exist in a peculiar state of professional schizophrenia. Simultaneously the architect of our reputation and the guardian of a brand.
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Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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The Unexpected Influence of Passersby on Marketing Design Decisions
I’ve always been fascinated by the various factors that influence design decisions. One intriguing aspect that often goes unnoticed is the potential impact of passersby on marketing designs. While it might seem far-fetched, there’s more to this phenomenon than meets the eye. The Power of Recency Regarding marketing design, we’re constantly bombarded with influences from…
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